"Be Always - On" - Never Again Sleep
Ambedkari - is a brand dedicated to inspire the whole indigenous Ambedkari & Dalit communities of India. This brand is an effort to tell stories from the community and more importantly - to make an 'impact'. It's an effort to find a voice and space for the rage that is burning in the community for thousands of years against the cruelty and injustice that has been done to all that are been labelled as 'backwards'.
For us "Tshirt is just a merch", its just a medium for us to tell what 'we want to say'
But at the end, we will keep it - INTENSE and CASUAL at the same time.
(Will see you on the Streets)